Takashi Kumagai, who enjoys surfing and golf alongside his work, has launched “TANGRAM,” a new brand that blends classic and street elements into the world of golf.
“Tangram” is the name of an addictive puzzle game composed of pieces cut from a square; the brand name was chosen because golf, like the game, is a “game” that captivates people of all ages.
Furthermore, since the triangle is a shape of significant importance in golf, it has been adopted as the brand’s symbol.
As the number of people worldwide who enjoy golf—a sport often associated with formality—in a more casual and free-spirited style continues to grow, TANGRAM is a brand that proposes a freedom that transcends the boundaries of traditional golf wear, while still valuing etiquette, rules, and functionality, and allowing individuals to “stay true to themselves.”
